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Event Sales Performance & Benchmarking

Curious about how effectively your catering partner or events team sells functions at your venue?

 

Our assessments cover the entire process, ensuring your team engages in effective, ethical, and on-brand sales practices, from the initial inquiry to the closing stages.

At Perfectly Paired, our mission is to boost the food, beverage and events revenue of Australian venues. We achieve this by meticulously reviewing every aspect of sales team performance, aiming for maximum sales conversion rates and delivering high-quality customer experiences.

Our Sales Team Performance Reviews and Benchmarking service positions your venue as a leader in the industry. We scrutinise every touchpoint, from marketing collateral and pricing to site inspection effectiveness, providing recommendations to elevate your team and your sales to the next level.

Stay ahead of your competitors with our comprehensive sales performance review services, which include:

  • Benchmarking function pricing against top competitors

  • Assessing sales team response times based on industry best practices

  • Benchmarking industry spends per head in retail outlets, restaurants, and cafes

  • Conducting Mystery Shop / Secret Shop reviews with actionable recommendations

  • Offering sales management recommendations, including reporting, database strategy, and professional development

  • Sales team modelling and resources

  • Developing sales team incentive programs

  • Recommendations on sales tools and sales collateral  

With over 20 years of experience in event sales, Perfectly Paired serves as your hospitality consultants, ensuring increased sales revenue. We can advise on your sales strategy, help identify the most effective pricing strategy and develop incentive programs to propel your sales to new heights.

If you're uncertain about the most effective sales model for your venue, our hospitality consulting expertise allows us to crunch the numbers to provide tailored recommendations for your venue.

Elevate your sales game with Perfectly Paired – where success is not just a goal, but a guarantee.

 

Contact us to transform your sales strategy and drive unprecedented growth.

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