SHRINE OF REMEMBERANCE
The Shrine of Remembrance was built to provide a place to grieve and remember Victorians killed in the First World War (1914-18). It now provides a place of remembrance for Australian service and sacrifice in all wars since Australia’s Federation in 1901. The Shrine is an iconic Melbourne landmark where visitors can discover the real-life stories of Australians in wartime, find peaceful reflection and view breathtaking vistas of the memorial gardens and Melbourne.

Perfectly Paired worked closely with the Shrine of Remembrance to develop a comprehensive strategy aimed at enhancing the venue’s hospitality operations
Our expertise in hospitality consultancy helped shape a robust food and beverage strategy, improve venue sales, and drive targeted marketing efforts to engage new audiences. We managed the end-to-end catering services tender process and provided strategic recommendations on the venue’s operating models, ensuring that the Shrine continued to uphold its educational and commemorative mission while securing long-term financial sustainability.
Perfectly Paired and the Shrine of Remembrance: A partnership committed to preserving the Shrine's legacy while optimising its hospitality offerings and ensuring its future success.
Business Case
Developed a comprehensive business case with financial forecasting, industry insights, and tailored offerings to guide future catering decisions, ensuring feasibility and sustainable operating models.
Tender Management
Delivered end-to-end tender management, from creating RFT documentation to final selection and contract negotiations with the chosen catering partner.
Sales & Marketing Plan
Developed a comprehensive launch plan to position the venue at the premium end of the market. The strategy included identifying key target markets, setting pricing structures and streamlining venue hire process.
F&B Strategy
Crafting a robust business case for food and beverage offerings that aligns with the Shrine's educational and commemorative mission.

