KENNEDY COMMUNITY CENTRE
Set within the heart of Dingley, the Kennedy Community Centre will soon become the new home of the Hawthorn Football Club - a purpose-built elite training and community precinct celebrating the
Club’s proud history and exciting future.
Designed as more than a sporting hub, the Centre embodies the values of the Hawthorn family - connection, respect and community spirit - welcoming players, members, fans and locals alike to come together through sport, hospitality and shared experience.
Perfectly Paired Hospitality Consultants were engaged by Hawthorn Football Club to design and manage the Catering Services Request for Tender (RFT) for the new precinct. The RFT encompassed a broad stream of catering services - including a retail on-site café, match day hospitality, private and corporate events and daily player meals - all under a unified, commercially sustainable model.
Drawing on our experience across major venues and elite sports environments, Perfectly Paired worked closely with the Club to shape a catering vision that reflects its community values, supports player wellbeing and creates memorable experiences for everyone who walks through the doors of the new Kennedy Community Centre.
Tender Strategy
Developed a comprehensive catering strategy to support multiple service streams - from player nutrition and retail outlets to community and corporate events - ensuring alignment with the Club’s vision, values and operational needs.
Commercial Framework
Designed a robust commercial framework to balance long-term sustainability with flexibility, ensuring a partnership model that delivers mutual value and supports the Club’s growth ambitions.
RFT Documentation
Designed and delivered documentation created for hospitality professionals, by hospitality professionals - ensuring clear expectations, relevant criteria and a process that inspires innovative, commercially grounded proposals.
Industry Engagement
Leveraged our connected network of leading caterers to drive strong participation, ensuring the process attracted capable partners who share the Club’s commitment to quality, innovation and community connection.